Many of the best sales strategy books out there are far too long.
They make great points, prove them with case study after case study, and both individually and collectively represent some of the best sales insight available. They just take too long to read.
That’s where this book comes in. The idea was to provide a loosely organized set of ideas, insights and best practices that get you thinking about your sales strategy (as well as the underlying tactics) in a fresh way. You can read the book front to back, or just flip through and find something of interest today.
Get in, get out.
But when you’re done with a particular chapter or article, take a few moments to make the connection back to your business. These topics are meant to introduce an idea, knead it a bit to help you understand the context, intent and objective, then give you the space to personalize the implications for your business, your job or your career.